Striking deals with the numerous rock, soul, and country artists who’ve adorned the car driven by Felix Rosenqvist in partnership with Sirius XM is the first stop in the process for Mike Shank.

The second edition of the Hy-Vee IndyCar Race Weekend at Iowa Speedway will feature more high-profile music acts to complement the two days of racing on the 0.875-mile oval as Carrie Underwood, Kenny Chesney, the Zac Brown Band and Ed Sheeran will be featured at the venue carved into the...